Cookie policy
What cookies are, how this site uses them, and how to control them.
What’s a cookie?
A “cookie” is a piece of information that is stored on your computer’s hard drive and which records how you move your way around a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.
Cookies are used by nearly all websites and do not harm your system. If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
How do we use cookies?
We use cookies to track your use of our website. This enables us to understand how you use the site and track any patterns with regards to how you are using our website. This helps us to develop and improve our website as well as products and/or services in response to what you might need or want.
On Fear Free Childbirth specifically, cookies are set by:
- Google Analytics (GA4) – anonymous usage statistics that show us which articles help readers most
- Improvely – campaign and conversion attribution
- GHL (LeadConnector) – when you use our embedded forms (newsletter, enquiries)
- Embedded players – podcast and video players may set their own cookies when you use them
Cookies are either:
- Session cookies: these are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page, but they do not collect any personal data from your computer; or
- Persistent cookies: a persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. We use persistent cookies for Google Analytics.
Cookies can also be categorised as follows:
- Strictly necessary cookies: essential to enable you to use the website effectively and therefore cannot be turned off. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.
- Performance cookies: enable us to monitor and improve the performance of our website – counting visits, identifying traffic sources and seeing which parts of the site are most popular.
- Functionality cookies: allow our website to remember choices you make and provide enhanced features. The information these cookies collect is usually anonymised.
Please note that third parties who advertise on our website (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.
For how we handle personal data more broadly, see our privacy policy.
Last updated: 12 June 2026